About This Project
JUST BENEATH THE SURFACE
A web series focusing on the sustainable tourism on Long Beach Island and the surrounding area.
Our aim is to highlight the very best in outdoors and culture on and around Long Beach Island. With this project, we want to give a better view of who we are and why. We want to show the general public the hidden treasures that most will never see and to demonstrate how community, ecology, and sustainable tourism are all interrelated. It will build on the campaign of “Beach Culture Redefined.” This will be a professionally produced series with cinematography never before seen by a general audience – stories of characters, food, recreation, wildlife, history, fishing, and our shared culture. The long-term goal is to bring a creative and energized web series to a mass audience, promoting sustainable tourism and create more engaged visitors.
This project works in partnership with the Southern Ocean County Chamber of Commerce. It will be mutually beneficial for all parties in terms of support and deliverables.
Funding for this project will come from a variety of grants, in-kind donations and advertising. Potential advertisers would include local retailers, non-profits, marinas, local service providers, restaurants, media, consumer electronics, boating companies, sporting goods, environmental groups and outdoor products.
Each episode is 5-10 minutes and will show one cultural and one outdoors element, focusing on life on the water.
IMPORTANCE AND VALUE:
In 2014, visitors to Ocean County alone were responsible for $4.4 billion of New Jersey’s entire $40 billion tourism industry. Tourism at the Shore accounts for over 700,000 jobs. In 1988, medical waste and sewerage spills accounted caused anywhere from a 15 to 40 percent dip in revenue, a hit that took years to recover from. The first episode would highlight the Barnegat Bay, a 42-mile long estuary and watershed with a storied 150 year history of fishing and bayman culture. This once biologically rich home to fish nurseries, submerged aquatic vegetation, shellfish beds, and waterfowl nesting grounds is in a steady decline and could reach a point where it not only ceases to produce food, but ceases to produce jobs. The entire Shore is contingent on the health of the Atlantic Ocean and coastal waterways for recreational and commercial interests. Economy and community based on local ecology are the fundamentals of Sustainable Tourism.